The mantra to business success today involves the use of new media marketing tools. These tools don’t need any investment to use these tools, you just have to register yourself in these sites and you can start using them immediately.

1. Start your own blog to get some exposure in the many RSS feed directories of the web, which is the backbone of the social web. It’s really easy to start blogs with the help of tools like WordPress.com and Blogger. However it’s not enough to just create a blog; you have to optimize and keep on posting fresh content on it and integrate the blog with your other social media tools.
2. Create a Facebook presence with a Facebook profile and page, which are two different entities. Individuals offering independent or freelance services and key representatives of a business should use a Facebook profile which should be completed as thoroughly as possible, and should have content with key terms relevant to their businesses. Any blogs and other social tools should also be imported to the Facebook feed.
3. Facebook pages are for creating first impressions of a business. With the help of some Facebook applications like MyFlickr for importing images from Flickr, ShopTab for selling products and Social RSS for importing RSS feeds and blogs, you will be able to create a great first impression through the page.
4. LinkedIn is a site professionals should use as it is more of a professional networking site. Optimize your LinkedIn profile by using the best key terms as it gives the first impression to others about your business. Also join LinkedIn groups that are connected to your business for better exposure.
5. Though Twitter allows only 140 character entries, this is a great micro-blogging tool to help skyrocket your business. It lets you interact with others ‘real time’ and is a great means of spreading word about any upcoming events, products and services.

However Twitter should be used with your regular blog and not replace it. There are various Twitter tools that make using Twitter easier like Twitter lists for managing the people who follow you and HootSuite for importing your blog posts as tweets.

1. Flickr is an underrated social media tool as not many know about the exposure you can create with the help of a few photos. With the right key terms for names, tags and descriptions for photos of your business in your Flickr account, your business receives great exposure and a better search engine rating. Just remember to integrate your Flickr account with other social tools and to add your photos as galleries to your blog and website.
2. If your business has any type of video, it is important that you create a YouTube account as viral videos create great exposure for your business. YouTube is also useful to you if you don’t have any videos; you can just create a playlist of the existing videos on the site that are related to your business, and reap its benefits and popularity.

Even making comments on other videos rake in benefits for your business. As in Flickr, you have to use the best key terms in file names, tags and descriptions of the videos for maximum exposure through these video clippings.

Use these tools in your business marketing campaign, and you are sure to reap its benefits and success in your business.

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